Verification Summary
evoke plc is the corporate group behind William Hill, William Hill Vegas, 888casino, 888sport, 888poker, Mr Green and Winner.ro. Its official group overview names those brands. The ownership connection is confirmed; the legal operator, market access and account conditions still need to be identified for each exact website.
How William Hill and 888 became one group
888 completed its acquisition of William Hill’s UK and international business on 1 July 2022. The corporate name changed to evoke plc in May 2024 while its consumer brand names remained. These events explain why William Hill and the 888 brands appear in the same network today. evoke’s corporate history.
The group relationship does not mean every service is run by a company called evoke plc. For the Great Britain records reviewed here, William Hill and the 888 domains appear under different legal entities. Mr Green also requires particular care because its historic and current UK domain records differ.
Ownership and licence sources
Corporate pages establish portfolio membership. The regulator’s entity and domain records provide the more specific licensing evidence.
evoke brands and their market context
All seven names below appear in evoke’s current brand list. The table separates that ownership evidence from the product and domain checks a reader needs.
| Brand | Group and product context | Domain or market evidence |
|---|---|---|
| William Hill | evoke betting and gaming brand. | www.williamhill.com is Active on the WHG (International) record. |
| William Hill Vegas | Named separately in evoke’s brand portfolio. | Use the legal footer for the precise Vegas service. Its brand name alone does not identify a separate licence. |
| 888casino | The group’s 888 casino brand. | 888casino.com is Active on the 888 UK Limited record. |
| 888sport | The group’s 888 sports betting brand. | 888sport.com is Active on the 888 UK Limited record. |
| 888poker | The group’s 888 poker brand. | 888poker.com is Active on the 888 UK Limited record. |
| Mr Green | evoke lists the brand in its portfolio. | The current www.mrgreen.co.uk entry is a Blue Rock Managed Services white label. See the separate record explanation below. |
| Winner.ro | Romanian betting and gaming brand. | evoke describes Winner as a Romanian operation; portfolio membership does not establish Great Britain availability. |
What the relationship means for players
A corporate connection answers who groups the brands together. It does not decide whether an existing customer qualifies for a second welcome offer, whether two products share a login, or what a support team will require for a particular account. Check the terms for the exact domain, product and country.
888’s published UK user agreement identifies 888 UK Limited as the operator. That is more specific account context than the parent name evoke. It should not be substituted for William Hill’s terms or for a Mr Green website’s own operator details. 888 UK user agreement.
One group, different licensing records
The Gambling Commission shows active remote casino permission for both WHG (International) Limited, account 39225, and 888 UK Limited, account 39028. These are separate records, with their own domain lists. Neither record is a blanket licence for every evoke brand or every country.
The distinction is useful when a brand name spans more than one product or jurisdiction. Start with the live website’s legal footer, then compare its named entity and domain against the relevant regulator entry. Do not transfer a licence number from a familiar sister brand simply because both appear in the same corporate portfolio.
Reading the casino comparison cards
The accompanying casino cards are site-wide comparisons; the sourced table above identifies the evoke brands covered here. A card’s rating, bonus, payment badge or verification label does not establish group ownership. The cards do not constitute an evoke-only casino list.
Market and payment checks
Winner.ro is a useful example of market scope: evoke completed its acquisition in October 2024 and identifies it with Romania. That fact belongs in the group history without turning it into a recommendation for a Great Britain account. Winner.ro acquisition history.
For payments, check the exact site’s current deposit and withdrawal instructions, including any method restrictions, limits, fees and verification requirements. This review has not measured withdrawal times or verified the payment badges in the comparison cards.
Related sister-site research
Use the Networks archive to compare group research and the Sister Sites archive for brand-level pages. The sister-site verification guide explains relationship evidence. The network impact guide covers the account, payment and support questions that follow.
Mr Green: distinguish the historic and current UK records
Mr Green Limited’s account 39264 shows its remote casino and bingo permissions as surrendered on 28 October 2024. Its domain entry marks www.mrgreen.com Inactive. Those facts describe that entity and record; they do not establish that the Mr Green brand closed worldwide. Historic licence summary and associated domain record.
A different current record lists www.mrgreen.co.uk as a white label under Blue Rock Managed Services Limited, account 67740, whose remote casino and bingo permissions are Active. The registry therefore distinguishes the current .co.uk operator record from the former Mr Green Limited record. It does not, by itself, describe the commercial agreement between the companies or an individual customer’s eligibility. Current domain entry and Blue Rock licence summary.
Editorial Check
Casino relationships do not confirm local availability, bonus eligibility or payment terms. Check the scope and sources of the relevant research.
FAQs
Are William Hill and 888 part of evoke?
Yes. evoke's current corporate brand list includes William Hill and the 888casino, 888sport and 888poker brands.
Did the name evoke replace the 888 consumer brands?
No. The corporate name changed in May 2024; the group's history says its consumer brands remained. 888casino, 888sport and 888poker still appear in its current portfolio.
Do William Hill and 888 use one Great Britain licence record?
No. The records checked here identify WHG (International) Limited, account 39225, for www.williamhill.com and 888 UK Limited, account 39028, for the listed 888 domains.
Does the surrendered Mr Green licence mean every Mr Green site is closed?
No. The surrendered entry concerns Mr Green Limited, account 39264. The current www.mrgreen.co.uk domain is separately listed as a white label under Blue Rock Managed Services Limited, account 67740. Check the exact domain and current operator.
Are the comparison cards a list of evoke-owned casinos?
No. They are site-wide comparisons. Use the sourced brand table in this article for the evoke relationship evidence.