Research Summary
About Kindred Group and FDJ United Network
FDJ acquired Kindred in 2024 and adopted the FDJ UNITED corporate name in March 2025. Unibet and 32Red remain named portfolio brands; local terms and account rules need separate checks.
Kindred Group and FDJ UNITED: FDJ acquired Kindred in 2024 and introduced the FDJ UNITED corporate brand on 6 March 2025. Unibet and 32Red remain named brands in the wider group’s current portfolio, alongside other former Kindred names. The change in the parent group’s name does not mean that every customer brand became a casino called FDJ UNITED.
From Kindred to the wider FDJ UNITED group
On 3 October 2024, FDJ announced the success of its offer for Kindred and said settlement for shareholders who had accepted would begin on 11 October. Its 6 March 2025 announcement then introduced FDJ UNITED as the corporate brand following the Kindred acquisition. These are separate events: the transaction brought Kindred into the group; the later announcement changed the group’s corporate identity.
That announcement also said customer brands would continue under their own trade names. For a player looking for Unibet or 32Red sister sites, the useful connection is therefore the wider group relationship. The company and licence named in the relevant website’s current terms still need to be checked separately.
Kindred and FDJ UNITED brands: confirmed and historical links
The current corporate directory is the basis for the confirmed rows. The historical row is kept separate so an older brand reference is not presented as a currently verified casino option.
| Brand or grouping | Source-backed relationship | What the evidence does not establish |
|---|---|---|
| Unibet | Named in FDJ UNITED’s current brand portfolio and online betting and gaming activities. | The corporate activities page links to unibet.fr; that link is not a recommendation to use the French website from Great Britain. |
| 32Red | A named brand in the current FDJ UNITED portfolio. | Its relationship with Unibet does not settle whether your account, promotion or withdrawal rules are the same. |
| Maria Casino | Named in the current portfolio and online activities directory. | Group membership alone is not evidence of access for every country. |
| bingo.com and CasinoHuone | Both appear in the current online betting and gaming directory. | The listing confirms a corporate connection, not the local licence or available product on each domain. |
| Vlad Cazino, OttoKasino and Kolikkopelit | Also named in the same current corporate directory. | These widen the portfolio map; they are not presented here as verified GB alternatives. |
| Highrolling | Described as a Kindred brand in the appendix to the 3 October 2024 announcement. | Historical connection confirmed. Current status was not confirmed in this review; absence from today’s activities page is not proof of closure. |
Why the wider portfolio is not one casino family
FDJ UNITED’s activities page separates online betting and gaming from its lottery businesses and business-to-business operations. It names Relax Gaming as a supplier and Premier Lotteries Ireland as the operator of the Irish National Lottery. Those are different roles from a customer-facing casino. A casino offering a supplier’s game is not, on that fact alone, a sister site of the supplier’s parent group.
FDJ UNITED also distinguishes its corporate name from the FDJ customer brand used for lottery and retail betting products in France. That distinction helps explain why an old Kindred reference, a current Unibet website and a corporate FDJ UNITED announcement can all concern the same wider group without having the same product or account terms.
Official source trail
The transaction and naming announcements explain the history. The current portfolio pages support the brand rows; they do not replace a website’s live local terms.
Accounts, licences and the casino comparison
If you already use Unibet, 32Red or another named brand, compare the exact operator, domain and product in its terms before drawing conclusions about another account. This review does not establish a shared wallet, transferable identity checks, group-wide bonus eligibility or identical safer-gambling arrangements. The corporate acquisition itself does not answer those customer-specific questions.
Related research
The Networks archive provides other group profiles, and the Sister Sites archive contains brand-focused research. Use the relationship verification guide for the evidence method and the network impact guide for the account and payment distinctions.
FAQs
When did Kindred become part of FDJ UNITED?
FDJ acquired Kindred in 2024. The group introduced FDJ UNITED as its corporate brand on 6 March 2025; customer brands continued under their own trade names.
Which former Kindred names appear in the current FDJ UNITED portfolio?
The current corporate pages name Unibet, 32Red, Maria Casino, bingo.com, CasinoHuone, Vlad Cazino, OttoKasino and Kolikkopelit. This is group evidence, not confirmation of access in every country.
Is Highrolling a currently verified FDJ UNITED casino option?
The October 2024 transaction appendix confirms Highrolling as a historical Kindred brand. Its current status was not confirmed in this review; absence from the current activities directory does not prove closure.